Oatly

Brand Philosophy

Oatly is a progressive and environmentally conscious company with the fundamental goal of making it easy for people to switch from dairy to oat drinks. The company believes in the power of oats, a sustainable plant-based alternative, which not only nourishes the body but also takes care of the planet. Its products are created with the utmost respect for the environment, keeping in mind the food needs of the future.

Nutritional Benefits

Oatly's products are made from oats, which are known for their numerous health benefits. The oats used by Oatly are high in fiber and contain a good amount of protein, providing consumers with a nutritious, delicious, and cruelty-free alternative to dairy products. Moreover, all of Oatly's products are free from lactose, milk protein, and soy, making them ideal for vegans, people with lactose intolerance, and those who are environmentally conscious.

Ecological Responsibility

Oatly is committed to sustainability and vigorous eco-practices. The brand's production process is specially designed to convert fiber-rich oats into liquid for consumption, ensuring minimal wastage. This method also consumes less water and emits fewer greenhouse gases compared to the dairy industry, contributing vastly to reducing environmental footprint. The company’s sustainability ethos is apparent in all aspects of its operations, from harvesting oats to packaging the final product.

Commitment to Veganism

By plant-based, they mean 100% vegan products. Oatly's unwavering commitment to veganism is reflected in its innovative range of oat drinks. These products offer an easy and delicious alternative to traditional dairy products, helping vegans and those considering veganism to maintain their lifestyle without compromising on taste or nutritional value.

Transparency and Openness

Oatly is transparent in its practices and communicates openly about its processes with its consumers. The company values clarity and honesty, offering dozens of detailed facts about their production methods, packaging choices, and ingredients on their packaging and website. Their commitment to transparency is a testament to their stellar business ethics and their aim to instil trust in their consumers.

Creativity and Inspiration

From their unconventional marketing strategies to their cutting-edge product development, Oatly approaches everything they do with creativity and inspiration. This sense of innovation not only makes them stand out from their competitors but also resonates with their target audience, young, health-conscious and eco-friendly consumers.

Community and Partnerships

Oatly believes in the power of community and active partnerships. The brand has been working with coffee shops, retailers, and restaurants to increase the availability of their oat drinks. Oatly actively collaborates with partners that share their vision of a sustainable and vegan future.

Stand Against Animal Cruelty

Lastly, Oatly champions for an end to animal cruelty. Their products, being entirely vegan, are a testament to this cause. By choosing Oatly, consumers are part of a global movement against animal cruelty, promoting a more compassionate, sustainable and healthier world.