About

Mission

MAKE VEGANISM EASY

Veganism aims to reduce the harm and suffering of animals as much as possible. We believe it is one of the most important issues of our time as billions of sentient animals are made to suffer and are killed each year unnecessarily for human consumption. We want to both help current vegans and those that are looking to move towards veganism.

We believe one of the main barriers for veganism to go widespread is the learning curve that goes with it. The number one question I get is not "why are you vegan?", it's "what food do you eat?" or "how do you get your protein?". These people are genuinely curious and are interested in moving towards it themselves but it's hard in a world where veganism is so inaccessible.

How we want to make veganism easy

• A one stop place to see all the vegan options out there
• Enable people to easily find vegan alternatives to their favourite non-vegan food
• Build a community of vegans to help each other out
• Resources to help people transition to veganism

Roadmap

• Crowd-sourcing system for data
• Products and brands database